There is and has always been high debate on cosmetic surgery and people seem either pro or very every anti. With a lot of bad press and Hollywood people turning plastic looking its quite a talked about and heated topic.

So when I saw an advert for cosmetic surgery I was thinking I really don't want to like this advert. This is I think that the marketing strategy for this company is genius. Its a simple idea and avoids the debate I think focusing on something different than let us suck out your unwanted fat so you have a flat washboard stomach. Have a watch and see what you think. I believe that this really stands them out from their competitors. It caught my eye and made me think about cosmetic surgery in a different way (though still not a cosmetic fan for people who don't need it) and isn’t that what good adverts should do. I say job well done.

Found this out about it on the web:

The change follows the appointment of new marketing director Steven Taylor who replaces Cindy Simmons who has left the group.

Transform Cosmetic Surgery is undertaking an advertising campaign, created by BJL, which is turning its back on traditional cosmetic surgery that focuses on physical results. Instead it will focus on the emotional benefits of surgery.

Taylor said: "When our costumers come to us, they each have a story to tell in terms of their emotional journey. It's not just about the way they want to look, it's about the way they want to feel inside."

Included in the marketing burst is TV spots, print ads across a range of women's magazines, and a revamped website. The new-look website will features past patients' stories.

Taylor's role encompasses the company's PR, online and advertising activities. He has previously worked at a number of marketing and advertising agencies with a client base ranging from music to finance.

Latterly, he worked as marketing director at Premier Resorts, a sales and marketing agency, which focuses on the overseas property sectors. He remained in the role for six years.

http://www.marketingmagazine.co.uk/news/1013288/

I am still not a fan of cosmetic surgery but in my opinion this is a great marketing campaign. What do you think?